JOB TITLE: HEAD OF MARKETING AND COMMUNICATIONS
MANAGER: COMMERCIAL DIRECTOR
LOCATION: RATHMINES - HYBRID
The Irish Heart Foundation is a community of people who fight to
protect the cardiovascular health of everyone in Ireland. Since
**Apply on the website**, we have been defending, empowering and
caring for Irish hearts, working to eliminate preventable death and
disability from heart disease and stroke, and to support and care for
those living with these life-changing conditions.
This is a really wonderful opportunity to work as part of an
ambitious?national charity, with a passionate team, who care deeply
about the communities, patients and families we serve.
It is a pivotal time in the Irish Heart Foundation as we embark on a
strong growth trajectory in our Patient Care services as well as our
continued focus on innovative health promotion and prevention
campaigns to reduce cardiovascular risk.
THE ROLE
We are looking for a gifted story teller who can bring our work and
the stories of our patients to life in the most urgent and empathetic
way. Our new colleague will be a creative individual with an instinct
for traditional and digital media alike.
The Head of Marketing and Communications, reporting to the Commercial
Director and working closely with the SMT, will lead a team of 5
experienced direct reports, with responsibility for Marketing,
Communications and Digital functions.
KEY RESPONSIBILITIES
_MARKETING_
* Brief and lead strategy for cross-channel marketing and health
campaigns.
* Ensure all marketing activity is results-oriented and that
projects are delivered to agreed deadlines and budget.
* Ensure the consistent use and development of the Irish Heart
Foundation brand across all marketing materials and activities.
* Working in partnership with the fundraising team to deliver
consistent and emotive fundraising campaigns in line with
organisational goals.
_COMMUNICATIONS_
* Develop and implement strategic communications plans that build
awareness of cardiovascular health and help shape national opinion on
a broad range of associated policy issues.
* Working with a PR supplier, lead proactive PR and press office
activity that maximises media opportunities and puts the organisation
at the heart of the public debate.
_DIGITAL_
* Working as part of the internal Web Group and in collaboration with
our external web agency, ensure that in all web development the user
experience is paramount and performance is measured against clear
KPIs.
* Ensure the Irish Heart Foundation is keeping up to date with and
upskilling on the latest trends and best practices in digital
marketing, fundraising, analytics and measurement.
* Oversee the development of a cross-organisational programme of
supporter experience for the Irish Heart Foundation?s database of
supporters and a strategy to grow their engagement with and support of
the organisation.
_GENERAL_
* Manage the Irish Heart Foundation?s Marketing and Communications
Team, which has responsibility for PR, communications, marketing and
health campaigns, brand management, digital and supporter experience.
* Attend monthly Senior Management Team meetings to review and agree
communications and marketing strategy and priorities.
* Oversee integrated marketing and communications across the
organisation?s departments (health promotion, patient support,
advocacy and fundraising), including working closely with the Health
Information Manager.
* Manage budgets for Marketing and Communications Team activities.
Measure, monitor and adjust plans and reallocate budget where needed.
* Together with colleagues, drive a data-informed and evidence-based
culture of testing and reporting throughout the organisation.
* As a senior member of the Fundraising, Marketing and
Communications Department, contribute to fostering a positive,
results-oriented and supporter-focused work environment and culture.
* Attend IHF team meetings and undertake appropriate staff
development and training opportunities as agreed with the line
manager.
* The successful candidate is expected to be flexible in this role
and carry out other duties that may be assigned to him/her from time
to time.
SKILLS AND EXPERIENCE REQUIRED
* 3 years experience as a people manager with a proven track record
of leading a high performing team.
* Degree in Communications, Business, Marketing or related field is
desirable
* Minimum 5 years experience in a Marketing & Communications role,
devising and delivering campaign driven marketing initiatives
* A strategic mind-set with the ability to meet targets, monitor
progress and budgets, and report on performance.
* Excellent relationship management and interpersonal skills with
the ability to work collaboratively with colleagues to find the best
solutions to challenges.
* Self-starter excited by the potential of working in a small,
dynamic and growing team.
* Ability to priortise and manage competing deadlines and
priorities, and work calmly as part of a small team in a busy
organisation.
* Warm, collaborative, enthusiastic, and fun!
BENEFITS OF WORKING WITH IRISH HEART FOUNDATION:
Flexible working with our hybrid working model, our team enjoy more
flexibility working from home and our Head office location in
Rathmines (2 days per week office based) or more if you prefer!
We provide benefits to help you protect your health and financial
security; and give you peace of mind.
* Pension scheme with employer contributions, from day 1 of service
* Life assurance of 4 times base salary with immediate effect
* Income continuance/disability benefit, at no cost to you from day
1 of service
* Paid Maternity leave
* Company sick pay
* Generous annual leave policy including additional company days
* Bike to Work Scheme, Travel Saver Tickets, Excellent public
transport links
* Employee assistance Programme
* A wonderful office we are proud of with excellent working, kitchen
and changing facilities
* Events organised by social club and Health and Well-being
Committee
* CPR Training for all employees
* Ongoing Training and Development initiatives to help you grow your
career with us
DETAILS OF ROLE AND APPLICATION PROCESS
This is a full-time permanent role, Monday to Friday. The role is
based in the Irish Heart Foundation?s offices in Rathmines, Dublin.
Currently staff are working on a hybrid basis, with two days spent in
the office (Monday and Thursday) and three days spent working from
home.
To apply, please provide an up-to-date CV and cover letter outlining
how you suit the role by email to Klara O?Malley, HR Manager, at
**APPLY ON THE WEBSITE**.
For informal queries, please contact Judith Gilsenan, Commercial
Director at **APPLY ON THE WEBSITE**.
The closing date for this position is COB **Apply on the website**th
January **Apply on the website**
_THE IRISH HEART FOUNDATION IS AN EQUAL OPPORTUNITIES EMPLOYER._
_THE IRISH HEART FOUNDATION HAS A NO SMOKING POLICY. EMPLOYEES ARE NOT
PERMITTED TO SMOKE WHILST UNDERTAKING ANY DUTIES ON BEHALF OF THE
FOUNDATION._
We need : English (Good)
Type: Permanent
Payment:
Category: Health
